Uncovering The Truth: Protein Quality Test

Protein Pop Quiz:
Which one of these proteins is the best?
A) 18g protein per serving
B) 25g protein per serving
C) 33g protein per serving

Think it’s C?
It’s actually a trick question (sorry). Every company brags on their label about how much protein is in their product. The truth is, you can’t truly judge a protein by how much protein is in each serving without knowing how big each serving size is.

Try This Test and See Where Your Protein Stacks up
NutraBio CEO & Founder Mark Glazier shows you how to test your protein for purity using the “protein ratio”.

Look Beyond the Front of the Label
As shown in the video above, the supplement facts panel will show you the amount of protein per  serving and the serving size. THIS is the information that you need to find out what protein is the best. Divide the amount of protein per serving by the serving size to see what percentage of that serving is actually protein.

Protein Pop Quiz – 2nd Try:
18g protein per 25g serving size = 70% protein per serving
B) 25g protein per 28g serving size = 90% protein per serving
C) 33g protein per 50g serving size = 66% protein per serving

proteinOn the front of the label, 33g of protein sounds better than 25g but when that 33g also comes with 17g of additional fillers, additives or cheaper proteins mixed in, it suddenly doesn’t sound so great.

Most brands don’t want you to look at the back of the bottle. Even if you do, they will try to confuse you and make it hard to make sense of it all. Make sure to follow NutraBio on Facebook, Instagram and Twitter to learn more and become an educated consumer but most importantly, buy from a brand that you can trust.

Watch the full video series of Mark Glazier: Uncovering The Truth.

12 thoughts on “Uncovering The Truth: Protein Quality Test

  1. I believe there’s other little tricks too companies do to “raise” the protein level such as amino or nitrogen spiking.

    • There are many tricks that are used to scam consumers when it comes to protein. Spiking is one of the worst. I’ve seen brands that spike their protein with 5 g of creatine monohydrate which will give a false protein claim of 2.7 times its weight. So 5 grams of creatine mono added to a serving of protein will show as 13.5 grams of protein based on nitrogen testing. There is no protein in creatine mono, so that is a total scam. In this case the product only had 11.5 g of protein even though it claimed 25 g on the label. The top sources for protein spiking are CM, taurine, glycine, peptides. Other aminos are used as well, but these are the cheapest ingredients that produce high nitrogen spikes making them financially worth using. For example Creatine mono is half the price or less than Whey Isolate and yields 2.7 times higher protein claim, that’s a 5.4 times multiple in saving to the brand that does this. Nitrogen spiking is a total scam. I have been preaching about this for many years. Now finally, in the last couple of years, class action suits are popping up against the brands that have been doing this.

  2. But your prices have done nothing but go up and up and up. What is the reason your prices keep climbing while others have stayed the same for years?

    • Hi,
      We do our best to keep our prices down for our loyal customers. As the market and the costs of raw ingredients changes, we have to adjust our costs and prices. We do offer loyalty programs for our customers who have been doing business with us for sometime (email customercare@Nutrabio.com). One thing that will never change is our dedication to sourcing quality ingredients. Even though some other brands may sacrifice quality to find cheaper ingredients, we only choose the best.

    • Not sure if I’m reading your question correctly. There is no way to get 25g of protein from a 7.42g serving. Something must have been read off the label incorrectly. The protein must be lower than the serving size, it can’t be higher. To calculate protein %, divide the protein per serving into the total serving size.

  3. How can above nutrition label say 28.9 grams whey protein isolate and only 25 grams of protein? What am I missing?

    • Great question. Whey Protein Isolate is the protein source used in this example, but like all protein sources, it does not consist of 100% protein, it is approximately 90% protein. This label claims 25 grams of protein, so you would need more of the source protein to yield the 25 grams. So in the case, it takes 28.19 grams of pure whey protein isolate to yield 25 grams of complete protein. You mentioned 28.9 grams, that is the total serving size which is slightly higher because it includes the 28.19 grams of Whey Isolate plus the flavoring and sweetener.
      If you look at our label, you will see that we are the only one on the market that fully discloses the exact dosage of every single ingredient. So in this case we have 4 ingredients: whey protein isolate (28.19G yielding 25G of complete protein) plus the flavoring system: natural vanilla (400mg). xanthan gum (350mg) and sucralose (35mg). When you add them all together you the total serving size of 28.9G.
      No protein source is 100% protein, for example whey protein concentrate can range anywhere from 25% protein to 89.9% protein. Egg protein, milk protein, soy protein all range between 78% protein and 90% protein depending on the quality. All NutraBio protein powders include the exact dosage of every source protein used along with the yield of complete protein that it supplies. We also list on the label the exact dosage of every other ingredient so that our label is fully transparent.

  4. I think NutroBio is the best in the market. I really can’t afford it though. Some of lesser quality is better than none. When i get my ducks in a row, I’ll be back to NutroBio! Great company and great products.

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