Thousands of fans come the the Olympia every year. They get to see their favorite companies, get hundreds of samples, and even meet their favorite fitness icons. But while in Vegas they don’t get to do the thing that brings them all together…take some great supplements and train!
NutraBio changed that this year for good. We teamed up with Bodybuilding.com to bring our crews together and create an event after the Olympia to invite all followers of our brands to come together and train! This event was based around the release of our EAA Energy and community initiative named BioCrew.
From the newest fans all the way to NutraBio’s CEO and Founder Mark Glazier, training in the gym is what brings us all together. No matter if it’s crossfit, bodybuilding, martial arts or powerlifting we all bond over the iron. That was where the birth of BioCrew started, our company’s crew training before the sun rose on expo days so we could make sure our training was taken care of. But we asked ourselves…If we love this and so do our consumers, why can’t we enjoy it together?
NutraBio and Bodybuilding set up 4 different seminars for the night. NutraBio had Robb Philippus break down the squat and work up close to 700 pounds for the crowd and Sheila Barden taught how to “crossfit in a not-so-crossfit gym”. Bodybuilding.com’s Julian Smith taught his unique ways to train quads and Desiree Scoggin explained her shoulder training philosophies. Mark Glazier broke down supplements while showing everyone what heart and passion looks like in training.
Over 200 attendees joined us at City Athletic Club. Both crews migrated around the gym from barbell to unique machines to dumbbells and dominated the weights for the night. Every customer left with a swag bag filled with Bodybuilding.com and NutraBio product, swag, and shakers!
Thank you to everyone who joined us. It was an incredible event and memory, and we are looking forward to more soon.