By Mark Glazier, Founder & CEO
This is what you should expect a protein label to look like. This is the supplement facts panel from my NutraBio Vanilla Whey Protein Isolate. The label has full disclosure; listing every single ingredient along with the exact dosage. NO proprietary blends hiding the dosages. You shouldn’t need a PHD in molecular biology to understand what you’re putting in your body.
Notice that in addition to listing the amount of protein on the label, we also list the exact amount of each type of protein we use in the product. This is an example of our Pure Whey Protein Isolate so that’s the only protein you see listed on the label because that’s the only protein we put in the product. If our product has multiple proteins then we list the exact dosage of each and every one. We even list the exact amount of the sweetener and flavoring.
A label that has full disclosure can tell you a lot about the product. Look at this supplement facts panel taken right off my website: our WPI Vanilla flavor has 25 grams of total protein per serving which comes solely from 28.25 grams of whey protein isolate. So you can calculate that our whey protein isolate is 88.5% pure protein. The “total” serving size is 29 grams which is higher because it includes the flavor and sweetener. So dividing 25 grams of protein into the total serving size of 29 grams, the overall product would be 86.2% pure protein.
That is the only way to calculate true protein value, however, this only works if there are no single aminos added. Once you see single aminos in the product, than the protein per serving listed on the label becomes bogus and none of these calculations work any longer. Check my blog on Amino Acid and Protein Spiking to learn more about this scam.
Truth and transparency in labeling is not new to NutraBio. Back in 2001 we took a stand against dishonest and misleading labels. We vowed way back then to never use proprietary blends on our labels, to include the exact dosage of every active ingredient, to remove all fillers and excipients and to never under-dose ingredients. We have stuck to this commitment ever since.
Purity, Quality and Honesty is my commitment.
– Mark Glazier, NutraBio CEO & Founder.