The Whey protein bait and switch scam!!

I received this sample of Whey Protein Concentrate 45% from a manufacturer. I crossed out the manufacturer’s name; obviously, he didn’t know who NutraBio was before he wasted his time sending us this garbage. It came with a note attached stating: “Included sample of WPC45 recommended for 49%-49% blend with WPC80. Add 2% WPI90 for label dressing. I have a limited supply ready for immediate delivery. Let me know how much you need.”

I responded very simply:

ZERO! “Add 2% WPI90 for label dressing.” WTF!!! You might as well add salad dressing to your protein powder. WPC45 is whey concentrate that is only 45% protein and the rest is fat, lactose and cholesterol.

For those of you who haven’t been following my whey concentrate rants, here is a quick summary of this common industry scam. The USDA defines Whey Protein Concentrate as any protein derived from whey that is between 25% and 89.99% protein value. As long as it meets these two requirements it can be labeled as whey protein concentrate without distinguishing the protein percentages.

The industry acceptable practice is to blend 2-3 types of whey concentrates together to get the cost down. WPC80 (80% protein) and WPC34 (34% protein) are the most common, but there is also a 45, 60 and 75 and everything in between. The lower the percentage of protein the higher the fat, lactose, and cholesterol. Even though a brand adds multiple inferior whey concentrates to their product, they list just one ingredient on the label: “Whey Protein Concentrate” so the consumer never knows what’s really in the product they are buying. Then they sprinkle in a bit of more expensive Whey Protein Isolate (WPI90), micellar casein or hydrolyzed whey just to make the label look good. In the end, the consumer thinks they are getting a great protein powder because the label hypes it all up, but in reality, all they get is a tub of cheap crap.

At NutraBio I have never blended WPC into my protein. My Whey Protein Isolate is pure WPI90 and my Muscle Matrix is 55% WPI90 and 45% Micellar Casein. Both of these proteins are WPC, filler free, excipient free, and additive free, except flavoring if you want it. I refuse to compromise your results by compromising the quality of my products.

Mark Glazier,
NutraBio – Without Compromise Since 1996

One thought on “The Whey protein bait and switch scam!!

  1. It’s surprising how there are fake whey protein powders. Guess most things today are not all authentic. How could people know if it’s original?

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